Evening news shows, with ratings going down the toilet, need less "objectivity" and more analysis. Luckily Olbermann, like Murrow, understands that objective journalism doesn't exist.The launch of Katie Couric a year ago as the anchor of the CBS Evening News was hailed by CBS as the biggest thing in news since, well, the invention of denture fixative commercials. It was also the biggest flop. The CBS Evening News Without Dan Rather or Bob Schieffer had its lowest ratings since Nielsen began tracking evening news shows in 1987. This turn of events stunned CBS executives -- who had given her the famous "Kiss Me Kate" contract, which paid Couric $15 million a year -- and the news consultants who thought she was the answer to CBS being mired in third place in the network news race for the past ten years. The news doctors who have been paid millions trying to fix the show for the past year have only made it worse. It didn't matter how many times the consultants got it wrong. Remember what they did to poor Dan Rather? Smile, don't smile. Wear a sweater, don't wear a sweater. Stand up to deliver the news, sit down. It is a law of the news consultancy/network relationship: If we are paying so much money, it must be right. Otherwise, why are we paying so much money?
So, as a TV critic who has logged millions of hours of viewing to help save one of my three favorite commercial networks, I decided to volunteer my services to the Save CBS Campaign. Here's what I would do: First, I would dump the Walter Cronkite school of reporting, of which Katie Couric is the latest practitioner. The objective that's-the-way-it-is style they use at all the network evening news shows is so old, so over. No wonder all the network news programs are falling in the ratings. Katie Couric is just the hardest hit.
What the evening news shows need is less "objectivity" and more analysis. The problem with objective journalism is that it doesn't exist and never did. Molly Ivins disposed of the objectivity question for all time when she observed in 1993, "The fact is that I am a 49-year-old white female, a college-educated Texan. All of that affects the way I see the world. There's no way in hell that I'm going to see anything the same way that a 15-year-old black high school dropout does. We all see the world from where we stand. Anybody who's ever interviewed five eyewitnesses to an automobile accident knows there's no such thing as objectivity."
What I'm proposing is nothing new. Before Walter Cronkite became the model "objective" newsman, there was Edward R. Murrow. In the late 1930s Murrow started the tradition of reporting the news and analyzing it, giving his opinion of what it all meant. The Murrow legend was built on his opinionated analyses on the CBS Evening News.
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http://www.alternet.org/mediaculture/63464/