Watching 'Press the Meat' this morning, this
commercial for Hummer came on....and this is
what it was about....
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http://www.hummerhope.com/HUMMER Owners Prepared for Emergencies
It's all about being prepared.
AT LAST THERE IS HOPE
The desire to assist the American Red Cross began at the Country Roads 2001 event when we arrived shortly after devastating floods ravaged West Virginia. We felt helpless because the relief agencies didn't know us. After contacting various agencies to offer our services, we were told that liability issues prevented us from assisting. We went home resolved to setup a program with the Red Cross so we would be ready for the next disaster.
After two years of effort, we have now established a statement of understanding with the American Red Cross in South Bend who will coordinate our interaction on a national level. This means that whether you live in California or Maine, you can be a part of this new program and assist the American Red Cross in your area during times of need.
The purpose of this agreement is for Club members to provide transportation with their HUMMERs on a volunteer basis during times of disaster. Qualified Club members may be asked to provide HUMMER vehicles for transportation of necessary Red Cross individuals and/or supplies into areas that are not accessible with normal vehicles.
On November 9th, 2004, at the American Red Cross Disaster Symposium in South Bend, Indiana, our Club announced an agreement with the American Red Cross to assist them in disaster relief. The new program, known as HOPE (HUMMER Owners Prepared for Emergencies) will certify qualifying members as Red Cross volunteers who can be deployed by the local chapters of Red Cross to drive supplies and Red Cross personnel into disaster areas where other vehicles might not be able to reach
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Is this a good thing or is it a marketing ploy by Hummer?
What do you think?