Sunday November 25, 4:12 pm ET
By Samantha Bomkamp, AP Business Writer
As Competition Increases Online, So Do Promotions and Discounts for Shoppers
http://biz.yahoo.com/ap/071125/holiday_shopping_online_perks.htmlNEW YORK (AP) -- As consumers hold tight to their wallets, online retailers will work harder this year for their share of the holiday gift list. With a holiday season that is expected to be the weakest since 2002, and numbers of new online customers leveling off, more Web retailers have been pushing special offers and promotions to draw consumers.
As the online holiday shopping season officially kicks off Monday, a number of retailers are hosting one-day sales or special offers for the occasion. The Monday after Thanksgiving, tagged "Cyber Monday" by the National Retail Federation, marks the first big online shopping surge for many merchants, as consumers go back to their work computers.
Toys "R" Us Inc. will hold a one-day online sale and rival eToys.com will launch a two-day sale. Wal-Mart Stores Inc. will begin five days of online-only sales. Online jeweler Blue Nile Inc. will give customers 20 percent off purchases paid through PayPal, eBay Inc.'s electronic payment division. Target Corp., Circuit City Stores Inc., Sears Holdings Corp., Crate & Barrel, the Discovery Store and Overstock.com Inc. are among dozens of retailers offering free shipping that day.
"The online community is getting more competitive as the amount of new customers slows," according to Scott Silverman, executive director of Shop.org, an online arm of the National Retail Federation. "Add to that the concerns about the economy, and promotions and sales provide a great way to get people excited."