|
... have malformed, corrupted, or missing selves. Nazism appeals to the battered and the broken.
National Socialism bundles extreme hope with extreme fear, wrapping the image of superiority around a rotten core of inferiority. As a philosophy and an aesthetic, it appeals strongly to people whose psyche mirrors the philosophy.
Narcissists who have a damaged "real self" and live through a constructed, idealized "false self" see in it the ability to finally submerge and drown the "real self" for good, and become the ideal; they hear validation that the reasons for their lack of success do not rest within them, but without. National Socialism tells them, "it's not your fault, and never has been. You really are the hero you want to be."
People with sociopathic tendencies who are aware that they do not have the same kind of empathy and emotional response toward the suffering of others are relieved by being told that their weakness is their strength, and that the people needs people like them who can dispense with sentimentality and do the hard work that needs to be done. National Socialism tells them, "you are needed because of who you are and what you can do. You can see clearly."
People who tend toward paranoia, people who see patterns that do not exist and whose minds seek hidden explanations, feel relieved by the explanations Nazism offers of why things are as they are and by the plans offered for real action that can be taken to attack or build something in the visible world that will change the hidden world. The hidden world such people really want to change is the world inside them, but Nazism offers a proxy for the war within. National Socialism tells them, "you were right all along. You really can understand this mad world, and you are not alone in it."
People who feel invisible, forgotten, who feel so ordinary as to be completely replaceable, who feel that their lives do not matter, find a place where ordinariness is elevated to heroism. The myth of the common people, the man and woman and child of the true people and the good soil, embraces them. National Socialism tells them, "you are what we are working to save. You are the king and the queen, the real self of the nation. You, exactly as you are, are important."
These are the kind of people who are susceptible to becoming true believers and party activists. Narcissists make good political speakers; wind them up and they'll go all night. The social rejects will be so happy to be needed and wanted that they'll stuff envelopes and slap up posters until their hands fall off. The salt-of-the-earth type will save the world through their neighborhood watch, and watch they will; they are the "boots on the ground".
Who votes Nazi is a different question, as people have and will vote Nazi without necessarily being Nazi themselves. Mainly, they'll vote Nazi as a way to vote against something else. With rather reasonable, ordinary, well-put-together people, their fears will get them into the ballot box. Frankly, the common voter might believe that the Nazis and the Communists are both rotten to the core, but if they believe that the Communists will take their little businesses and their scraps of savings and the Nazis will let them keep it, they'll vote Nazi to save their butter and egg money from the clutches of the Reds! Even those who are frightened by the thuggishness of the SA will choose the Nazi list to get that power on their side if they are more frightened by the thugs on the other side. This works better in districts with fewer parties, but even where there are many parties, the thing is to convince people that nothing between the Nazis on one side and the Communists on the other side actually exists in any meaningful or effective way.
This kind of black and white, left or right, polarized thinking works best with people who are insecure in their understanding and who want to know for certain what is right and what is wrong, what is true and what is not true. In other words, it works with people who are smart enough to know that they're not all that smart, and who are heavily invested in being smart regardless. These are the petty tyrants and blowhards, the family dictator, middle managers, unhappy housewives, all those who shit and are shat upon, all those whose worst fear is being wrong. They can eventually be converted into true believers, because they lack the capacity to say "I was wrong." Once they go Nazi, they won't go back. If they begin to suspect they've made the wrong choice, their reaction will be to convince themselves and the others around them that they were right to begin with so that nobody knows they made a mistake. Those voters, people like that, are the Nazi bread and butter. Flood a market with information, overwhelm it with ideas, and these people will bob up to the surface, flailing for solid ground. Give them the simple ideas of National Socialism, repeated simply, and they will take them in as their own.
|