Can We Make the Gift Economy Work?
Readers know I'm an advocate of the Gift (or 'Generosity') Economy as a replacement for the Market Economy. Where the Market Economy tends to concentrate wealth, rewards distortion and abuse by the rich and powerful, is predicated on self-interest and scarcity, and is amoral, the Gift Economy (<-- this is an excellent link, BTW) distributes wealth, provides no significant incentive for abuse, is predicated on collective interest and abundance, and is profoundly moral.
One of the principles of the Gift Economy is that the gift must always move (each time we receive, we must pay it forward). A second principle is that in the Gift Economy we are agents, not (passive) consumers -- and what we give is generally what we have some mastery over, something we do well. Market Economy fans work hard to undermine these principles: The 'value' of every exchange, they say (usually some product in return for money, a surrogate for 'equivalent' goods or services) must be provided back to the giver, rather than forward to someone else. And the act of consumption is advertised as a pleasure in and of itself, a reward for previous personal sacrifice (unpleasant work), which imposes no obligation or responsibility on the consumer (or on the producer, for that matter).
It is hard to overcome the constant propaganda barrage of the Market Economy, whose adherents invest billions of dollars in their 'commercial messages' and take up between 10% (some radio stations) and 75% (many magazines) of the total 'information bandwidth' of the media -- a cost we 'passive consumers' of course pay back to them in the final cost of the product.
Let's not kid ourselves: This is war. File-sharing is just the tip of the iceberg in the battle between advocates of the Gift Economy and the Market Economy. Believers in the Market Economy see everything as property, and the use of any property without payment as theft. They are using absurdly anti-innovative patent law, armies of lawyers and their control of major political parties to try to crush every aspect of the Gift Economy. Even philanthropy is viewed through a Market lens -- they expect a generous tax deduction, and will spend more on self-aggrandizing commercials (for which they also get a tax write-off) telling 'consumers' about their 'generosity' (for which they expect consumers to give them a lot of additional full-price business in gratitude) than they spend on the philanthropic contribution itself. They don't like the Internet, which they see as anarchic and uncontrolled, and once planned to set up an Alternate Internet which would be run as a commercial operation.
http://blogs.salon.com/0002007/2005/07/31.htmlhttp://www.nationmaster.com/encyclopedia/Gift-economyhttp://www.free-culture.cc/freecontent/