"Certain numbers have an iconic status in America's business culture. One of them is the number of people who derive income selling goods on eBay: 1.3 million. The figure has been cited by eBay executives such as former CEO Meg Whitman, speaking on 60 Minutes in March; by companies that are part of the eBay economic ecosystem; and, in late April, by presidential candidate John McCain. "Today, for example, 1.3 million people in the world make a living off eBay," he proclaimed. "Most of those are in the United States of America".
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The number can be traced to a 2006 study conducted by ACNielsen on behalf of eBay. The company surveyed eBay sellers around the globe, including 2,000 in the United States. And it concluded that "approximately 1.3 million sellers around the world use eBay as their primary or secondary source of income," with an estimated 630,239 in the United States. Take careful note of the phrasing, however: primary or secondary. That could mean 50,000 use eBay as a primary source and 1.25 million as a secondary source. Or it could mean the split is closer to 650,000-650,000.
EBay doesn't break out the numbers, but it's a safe bet the reality is closer to the former. Even the minority of sellers who meet the company's "power seller" requirements aren't coming close to "making a living" selling on eBay. To reach the lowest level, bronze sellers must rack up $12,000 in sales (sales, not profits), or move 1,200 items over the course of a year. "A bronze-level power seller isn't making a full-time living on eBay," says Cindy Shebley, who began selling on eBay in 1999. "They have to really crank it up and get into higher tiers, like titanium." Levels rise from silver ($3,000 or 300 items per month) to Titanium ($150,000 or 1,500 items per month). Shebley is a silver-level seller (mostly photography and lighting equipment) but says most her income comes "from supporting sellers as a consultant and a teacher." Shebley teaches classes and is working on a new book, How To Market an eBay Business.
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Of course, there's a big difference between making a buck and making a living, between a sometime-thing and a steady gig. The notion that 630,000 Americans—a number roughly equal to the population of North Dakota—are making something approaching a living wage selling on eBay is a little rich. I've been paid a few times to play the piano—it doesn't make me a professional musician."
http://www.newsweek.com/id/138221