MARCH 13, 2009
How to Twitter
The social rules and tips for gaining 'followers'; why opinionated people win
By JULIA ANGWIN
WSJ
When I first joined Twitter, I felt like I was in a noisy bar where everyone was shouting and nobody was listening. Soon, I began to decode its many mysteries: how to find a flock of followers, how to talk to them in a medium that blasts to lots of people at once and how to be witty in very tiny doses. Twitter is a mass text-messaging service that allows you to send short 140-character updates -- or "tweets" -- to a bunch of people at once. They are your "followers." It was designed to be read on a cellphone, though many people read it online, too.
Suddenly a lot of non-tweeters are starting to feel left out. On "The Daily Show" this week, host Jon Stewart reported on Twitter with a wink (or was it a twink?) at the narcissism of the personal broadcasting system. It has a world-wide audience of six million unique visitors a month, up from 1.2 million a year ago, according to ComScore Media Metrix. But I have to admit I didn't understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its popularity: It's not about chatting with your friends -- it's about promoting yourself.
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I had to learn the crucial distinction between a "follower" and a "friend." On Facebook, if I'm your friend, you're my friend, and we can read all about each other. Relationships on Twitter are not reciprocal: People you follow do not have to follow you or give you permission to follow them. You just sign up and start following them. It's a bit like stalking. Heather Gold, a comedian and Twitter devotee, points out that for all its flaws, the term follower "is more honest than friend." At first, I was the loneliest of social creatures -- a leader without followers. I tried searching for my actual real-world friends using Twitter's "Find People" function, but it was down the day I joined. (Twitter is growing so fast that short outages are not unusual.)
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I discovered that a better way to get followers was to tweet. Every time I tweeted, I got a surge of followers. Where were they coming from? The likely answer illuminates Twitter's greatest strength: It's easily searchable... I quickly found that my general musings about life such as -- "thank god they have wifi on jury duty" -- fell like a dead weight, eliciting no response. A larger problem was that it was hard to tweet when I didn't know whom I was tweeting to. Unlike Facebook, where I know each and every one of my 287 friends, I have never met or heard of the majority of the 221 people following me on Twitter.
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I spent a surprising amount of time trying out tweets in my head before tweeting. I aimed to tweet once a day, but often came up short. I found it difficult to fit in both news and opinion. Without a point of view, though, my updates were pretty boring. So, for instance, I changed "eating strawberries during a snowstorm." Into "eating strawberries during a snowstorm. not carbon efficient but lovely."
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http://online.wsj.com/article/SB123638550095558381.html (subscription)
Printed in The Wall Street Journal, page W3