(whatever that happens to be)
http://medheadlines.com/2009/05/25/blue-cross-blue-shield-to-launch-ad-campaign-against-obama-health-plan/snip
'To broadcast their opposition to a government-sponsored program, Blue Cross Blue Shield has hired a media firm to produce videos that will be posted on the internet later this year.
The videos will play to the fears of a socialized medical system while addressing the possibility of private sector insurance innovation and improvement. According to Borman, three key strategies for stopping the ever-rising costs of health care in America are:
Improvement of both quality and effectiveness over the current level of care
Promotion of better health via lifestyle change and prevention
The insurance industry’s willingness to continue providing better care, not merely more care
If adapted, the plan President Obama has described calls for a non-profit plan, run by the federal government, that will provide coverage to all Americans who do not qualify or cannot afford insurance from the employer-based private sector. One particular benefit to the president’s program would be the elimination of pricey salaries at the executive level.'