Cenk Uygur: Palin doing show on beauty of Alaska like Jeffrey Dahmer hosting a cooking show

Cenk UygurHost of The Young Turks
Posted: April 14, 2010 11:09 AM BIO Become a Fan Get Email Alerts Bloggers' Index

Discovery Channel Insider: Sarah Palin's Show Is "a New All Time Low for Discovery"

Last night on The Young Turks we broke the story of reaction to Sarah Palin's new show inside Discovery. We have an inside source at Discovery Communications and we've been leaked information on Sarah Palin's show for Discovery's TLC network.

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Remember Discovery is paying Sarah Palin $250,000 an episode for this series. There are eight episodes, so she will be clearing $2 million for this possible disaster (TLC will be spending between $800,000 to $1.2 million per episode for the whole production). The ratings for her new show on Fox News Channel were already low (she couldn't even hold on to Greta Van Susteren's audience). Imagine how much worse she'll do on TLC where the audience presumably wants to learn something, i.e. the exact opposite of what Sarah Palin is known for. What's next for TLC, George Bush's Ranch?

When are people going to finally realize that just attaching a "big name" to a project doesn't mean it's going to work? The person hosting the show has to have some credibility in the field. I'm not sure Sarah Palin has credibility in any field.

Many people would argue that Palin did great ecological damage to Alaska and would like to do more by drilling all over it. So, getting her to host a show about the natural beauty of Alaska is a bit like getting Jeffrey Dahmer to host a cooking show for the Food Network. Yes, there's a big name attached, but is that the name you really want associated with your brand?

http://www.huffingtonpost.com/cenk-uygur/discovery-insider-sarah-p_b_537178.html