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Zappos.com takes $1.6m bath on web-mispriced items but lets the sales stand

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Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010)

Ruby the Liberal

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Sun May-23-10 05:38 PM
Original message

Zappos.com takes $1.6m bath on web-mispriced items but lets the sales stand

Edited on Sun May-23-10 05:39 PM by Ruby the Liberal

Credit where credit is due. :toast:

More long-term thinking--and great customer service--from Zappos (which is presumably also smart enough to understand that this isn't a bad piece of marketing):

Hey everyone � As many of you may know (and I�m sure a lot of you do not), 6pm.com is our sister site. 6pm.com is where brandaholics go for their guilt free daily fix of the brands they crave. Every day, the site highlights discounts on products ranging up to 70% off. Well, this morning, we made a big mistake in our pricing engine that capped everything on the site at $49.95. The mistake started at midnight and went until around 6:00am pst. When we figured out the mistake was happening, we had to shut down the site for a bit until we got the pricing problem fixed.

While we�re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million - ouch) selling so many items so far under cost. However, it was our mistake. We will be honoring all purchases that took place on 6pm.com during our mess up. We apologize to anyone that was confused and/or frustrated during out little hiccup and thank you all for being such great customers. We hope you continue to Shop. Save. Smile. at 6pm.com.

Cheers!
Aaron Magness
Director of Brand Marketing & Business Development
Zappos Development, Inc.

Read more: http://www.businessinsider.com/zappos-prices-2010-5#ixzz0onLlQi5p

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BrklynLiberal

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Sun May-23-10 05:40 PM
Response to Original message

1. wow. sorry I missed it.

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MrScorpio

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Sun May-23-10 05:41 PM
Response to Original message

2. Valuing their good name over profits?!?!

This is still America, right?

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gateley

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Sun May-23-10 05:44 PM
Response to Original message

3. It's a story like this that would make want to support such a 'store'. nt

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Ruby the Liberal

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Sun May-23-10 05:57 PM
Response to Reply #3

5. Me too! I haven't shopped there before, but I will.

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Kali

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Sun May-23-10 06:10 PM
Response to Reply #5

10. highly recommended

and I don't even like to wear shoes!

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Barack_America

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Sun May-23-10 05:44 PM
Response to Original message

4. Zappos has amazing customer service.

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warrior1

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Sun May-23-10 05:59 PM
Response to Original message

6. Ouch

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Saturday

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Sun May-23-10 06:01 PM
Response to Original message

7. I ordered shoes from them once.....

and I'll be looking there again. What a great thing to do.

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CurtEastPoint

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Sun May-23-10 06:08 PM
Response to Reply #7

9. I did too and was thoroughly pleased w/service, price, etc. Good for them! n/t

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Rockholm

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Sun May-23-10 06:01 PM
Response to Original message

8. I really like Zappos!

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Skittles

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Sun May-23-10 06:42 PM
Response to Original message

11. publicity stunt

that's my guess

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Codeine

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Sun May-23-10 06:44 PM
Response to Original message

12. The cynic in me says

this was a planned event.

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Walk away

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Sun May-23-10 07:10 PM
Response to Reply #12

14. Really? I would have bought ten pairs of Keens if I had known.

I could have saved myself about four hundred dollars off the discounted price.

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readmoreoften

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Sun May-23-10 08:36 PM
Response to Reply #12

22. I agree. This isn't a glitch. Sounds like a marketing tactic.

:shrug:

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Diana Prince

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Sun May-23-10 06:56 PM
Response to Original message

13. I have been a Zappos...

customer for years and they have the best customer service I have ever encountered.

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Ruby the Liberal

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Sun May-23-10 07:13 PM
Response to Reply #13

16. Thanks for adding that. I have never shopped with them,

but was impressed with this response.

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eleny

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Sun May-23-10 07:12 PM
Response to Original message

15. I love Zappos

With the free shipping and return policy, it makes trying out something new a very easy process. The reviews also help a lot since "true to size" is one of the criteria people are encouraged to talk about.

Given this news I like them even more.

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MyNameGoesHere

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Sun May-23-10 07:14 PM
Response to Original message

17. Love me some Zappos

Been using them for years. Always quality and customer care done with, well care.

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a kennedy

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Sun May-23-10 07:15 PM
Response to Original message

18. Only place I EVER buy shoes.......

love the Zappos. :thumbsup:

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suffragette

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Sun May-23-10 07:37 PM
Response to Original message

19. 6pm.com is Zappo's clearance site

Though even at clearance, many shoes are much more than $49.95.
I found a couple great deals there awhile back, especially one on a pair of Born dress shoes.
You have to snap them up fast though, because the really good deals sell out quickly.

I imagine people went wild when they saw everything at that price.
Good for Zappos to honor their error.

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depakid

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Sun May-23-10 07:53 PM
Response to Original message

20. Looks like I've found a new shopping hub for friends and family in the states

Edited on Sun May-23-10 07:53 PM by depakid

Ethics is good marketing in this day and age.

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Arkana

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Sun May-23-10 07:56 PM
Response to Original message

21. I love Zappos anyway, so this makes them even more awesome.

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