Cuba's growing arrivals mount... optimism?
By INDERIA SAUNDERS ~ Guardian Business Reporter ~ Inderia@nasguard.com:
Optimism is in the air that the lifting of the U.S.' embargo on Cuba will not bring increased competition to other regional countries — that's despite that nation registering more arrival growth than most of the Caribbean last year, including The Bahamas.
"When a new destination comes in place," said Jean Claude Baumgarten, president of the World Travel and Tourism Council, "the market to the Caribbean grows
there will be a share for everybody.
"The Caribbean is diverse and it shows, so I think it will contribute to the growth of the overall market to the Caribbean in cruise products, cultural products."
His statement comes even as Dr. Timothy Ashby, a specialist on trade and investment strategies for Cuba, tells Caribbean tourism leaders that Cuba expects to see at least one million tourists alone when the embargo is lifted, with that number to triple in the next three to five years afterwards.
In fact just last week, Cuba's Tourism Minister Manuel Marrero announced that for the first four months of this year, more than one million tourists visited the island's shores — half the total amount that visited The Bahamas in all of 2009.
Still, the general consensus expressed at the annual Caribbean Hotels and Tourism Investment Conference last week is that the opening up of the country for visitors will not be a threat to the region. Tourism executives throughout the Caribbean agree that the opening up of Cuba would not automatically draw visitors away from other countries in the region, but would instead increase the total number tourists to the Caribbean.
At this point, the Caribbean attracts around 2.2 percent of the world's total arrivals and 2.6 percent of receipts from this category. It's something experts argue could grow much greater if the region would look at branding itself as one destination. According to Baumgarten, Cuba would help strengthen that theme.
"There is opportunity here for a multi-destination product to grow," he said, "provided that the proper inter-island air assistance is in place."
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