The one thing that drives me craziest about "our" side is that we are SO terrified of offending people that we allow the right-wing to constantly frame the debate, time and time again. When we debate them on their terms, we lose, because we seem to think that there's something wrong with using an appeal to emotion, like they do. We always take the logos route...and we lose, because when presented with a logical argument and an appeal to emotion, average people will generally respond to emotion. It's easier. They don't really have to think about it.
Typical argument between a smart progressive thinker and an ignorant conservative idiot:
Freeper: I'm tired of supporting welfare queens and laziness! I'm tired of paying for other people to sit at home and do nothing!
Liberal: That's an unfair argument. "Welfare queen" is pejorative and simply not true. The welfare poor are largely hard-working people who have obstacles to work that they can't overcome, like a lack of jobs in their area, lack of transportation, or lack of affordable childcare.
Freeper: Oh don't give me that bleeding-heart crap. My sister's friend's niece has been gaming the system for years. I *KNOW* how these people are. They could work if they really wanted to, they're just lazy! Liberals are ivory-tower wimps who waste the money of hard-working Americans on lazy do-nothings!
Liberal: You're not making any sense. You can't assume that everyone who's on welfare is in the same situation as your sister's friend's cousin or nephew or whatever.
Freeper: I know MY experiences, and I know I've seen plenty of people who were perfectly able-bodied sitting their fat asses down at the welfare office with fifteen kids and an iPhone. It's time to end the handouts to the lazy.
And that's where we lose the argument, because although the Liberal makes reasoned, intelligent responses, most average people listening to this conversation will walk away with these terms in their memories:
-welfare queens
-sit at home and do nothing
-liberals are ivory-tower wimps
-waste the money of hard-working Americans
-fifteen kids and an iPhone
-handouts to the lazy
Those heavily pathos-laden terms stick in the minds of average people FAR more easily than a nuanced, reasonable argument from a progressive. Worse still, the Freeper was allowed to frame the debate in the conversation above. When we argue with Freepers, we should argue like this:
Freeper: I'm tired of supporting welfare queens and laziness! I'm tired of paying for other people to sit at home and do nothing!
Liberal: You're full of shit. Welfare exists to save the lives of poor children, old people, and disabled people.
Freeper: What?? The only people I see getting welfare are lazy women with too many kids.
Liberal: First of all, welfare recipients are no different than you. Second of all, like I said, welfare is for the KIDS, not for the mothers. The kids are already there. They need to be cared for. And if YOUR side would stop forcing that abstinence-only crap down our throats, we might be able to help poor people have fewer kids.
Freeper: Why can't they just keep their damned legs closed until they're married??
Liberal: Why do you assume they didn't? Most single Moms on welfare used to be married, but were either abandoned by their husbands or have left them to avoid domestic abuse--something that's sickeningly common in poor families.
Freeper: Well I don't know. I think it's bullshit, personally. There has to be SOMETHING they can do to get by.
Liberal: Yeah--they can apply for WELFARE. It's temporary, it's severely restricted, and it saves the lives of innocent children. You people constantly whine about the poor "aborted" babies. Are you telling me conservatives don't care about children unless they're fetuses?
Walking away from listening to THIS conversation, the average person would remember:
-Welfare exists to save the lives of children
-Welfare recipients are no different than you
-Most single Moms on welfare used to be married
-Domestic abuse is common in poor families
-Abstinence-only education leads to bigger poor families
-Welfare is temporary and restricted
-Welfare saves the lives of innocent children
-Conservatives don't care about children unless they're fetuses
We need to start using their own tactics against them. We can't change the minds of Freepers, because they are pathologically fixated on their preconceived notions. However, we CAN change the minds of the swing voters who are often LISTENING to these debates between Liberals and Freepers. Try tempering logos with pathos--make the appeal to emotion, just like the Freepers do, except do it BETTER. It's entirely possible to argue a progressive viewpoint with conviction and emotion. When I say "ignore their arguments", I don't mean refuse to argue. I mean refuse to validate THEIR arguments. For example, look at the second fictional debate above. See how the Liberal completely ignored the "welfare queens" comment and refused to validate it by arguing with it? That's the kind of thing we need to do more often. When we constantly repeat THEIR talking points in order to argue with them, we just end up validating them. That never works out well for us.