(JAPAN) Repetitive post-quake public service messages drove TV viewers nuts

TOKYO —

“The same ad messages were repeated too many times. They were never designed to be shown that way, and there was no real connection between their message and the post-disaster situation.”

Yukichi Amano, a columnist for Kokoku Hihyo, a trade publication that covers the advertising industry, is obviously unhappy with blizzard of public service messages aired on TV after the March 11 disaster in Tohoku, and lets fly in Shukan Gendai (May 7-14).

“It’s hard enough as it is to convey the right message through those kind of ads,” Amano continues. “Viewers are just as likely to feel, ‘I don’t want to have to listen to this kind of sermonizing!’”

The TV networks suspended the airing of all regular TV commercials and substituted messages produced by the Advertising Council, formerly known as the Public Advertising Organization.

http://www.japantoday.com/category/kuchikomi-shukan-post/view/repetitive-post-quake-public-service-messages-drove-tv-viewers-nuts

==========================================================================================
Side note: some of the reader comments were interesting^^