The guy fused the whacky love of Rev Moon with the cold hard cash from the mopes pulled in by the likes of Jimmy Swaggert and Jerry Falwell.
Then he sold his ill-gotten Pass The Loot tee vee empire to Rupert Murdoch for $1.9 billion.Murdoch knows best
Rupert Murdoch buys Pat Robertson's fundamentalist family cable network, uniting Bart Simpson with John-Boy Walton at last. BY JAMES SUROWIECKI
Salon
Rupert murdoch had a tough month of May. His dream of direct-broadcast satellite-TV domination over America -- an odd dream, to be sure -- was crushed. His movie studio announced that the $200 million "Titanic" wouldn't be appearing this summer. And people made fun of his improbable $350 million bid to acquire the Los Angeles Dodgers. But in typical Murdoch fashion, he went shopping, and now everything seems to be better again.
The latest outlet for Murdoch's ambitions could not, on the surface, be more improbable: International Family Entertainment, the cable network founded by fundamentalist Pat Robertson. Murdoch's company, News Corp., bought IFE last Wednesday for $1.9 billion. IFE owns the Family Channel, home to Robertson's own "The 700 Club." Oh, and "Hawaii Five-O" re-runs.
Given Murdoch's record as a purveyor of tabloid television and of vaguely titillating sexual content, News Corp. and IFE may seem to be a strange match. (Murdoch, after all, is the man who introduced the Page Three girls to Britain and "Studs" to the U.S.) From a business point of view, though, there's a certain logic behind Murdoch's decision to acquire IFE. News Corp. wants to break Disney's tight grip on the market for children's and family entertainment, and the Family Channel will provide an outlet for all the programming created by Fox Kids Worldwide. In a larger sense, the fact that the Family Channel is on nearly every cable system in America -- could the audience for old episodes of "The Waltons" and "Rescue 911" really be that large? -- means that Murdoch won't have to beg cable companies to air his shows, as he's had to do for Fox's 24-hour news channel. And since Murdoch has given up on his satellite-TV hopes, having his own cable channel has become even more crucial. Bart Simpson and John-Boy, together at last.
More than that, though, Robertson's brand of cultural conservatism and Murdoch's aren't so very different. Murdoch's hostility to feminism and gay rights, while not perhaps on par with Robertson's equation of feminists with satanic witches, is well-established. His tabloid newspapers mine the same veins of cultural conservatism and hostility to modernity that Robertson's preaching does. And even the sleazy programs on Fox are generally self-conscious about their sleaziness and rather open about the fact that respectable people would never act the way their characters do. (Even if respectable people like to watch people act that way.) Fox, you might say, is the dark side of the Family Channel. But both roam the same cultural terrain.
Still it's probably a mistake to analyze the particular strategy behind any of Murdoch's acquisitions too closely because the most fundamental truth about him is that he is a creature of enormous appetite. Since the early 1970s, Murdoch has bought and sold (and in some cases bought again) Elle, the Star, Metromedia, Fox, the London Times, the New York Post, the Daily Racing Form, the Village Voice, TV Guide, the Chicago Sun-Times, the Boston Herald and New York magazine. He started Mirabella and Premiere. He started a paper in the former East Germany called Super! which spent most of its time attacking the "Wessies" for their decadent and greedy ways. (It folded.) Hell, for that matter, he brought Lotto to New York state, partnering with a company called Mathematica Inc. to win the operating concession in 1977. If it's printed or televised, Murdoch has probably tried to buy it. In that sense, IFE is just the latest course in his endless media banquet.
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http://www.salon.com/june97/media/media970619.html We like to go to Mass at a local Jesuit school chapel. There everyone knows one another by name and the priest is unafraid to pray out loud to help the poor, the suffering and those who need love -- no matter their religion, heritage, race, class, politics or sexual orientation or identity.